President Kinnaman called the meeting to order at 8:00 am on Wednesday, June 23, 1999.

College Task Force (Brian Worley, Chair)

Description: The College Task Force has been given a list of charges by APPA Presidents and has worked to meet those charges. It is the consensus of the committee that more time is needed to complete these charges and to enable a dialogue between Task Force members and other APPA Committees to pursue five action items it has developed to bring its perceived mission to closure. (SEE ATTACHED List of Action Items.)

Justification: To ensure APPA and its regional organizations are both aware of and will continue meeting the needs of colleges and smaller universities, which comprise a majority of the constituency.

Benefits: To provide the means and mechanisms to preserve and grow membership in one of its largest constituencies.

K-12 Task Force (Ed Smith, Chair)

Description: As reported by the K-12 Task Force and extensively discussed by the Board, a K-12 focus is strongly recommended to further grow and mature the relationship with the K-12 community, thereby offering its facilities professionals with meaningful programs and services. Three (3) initiatives should be fleshed out to accomplish the stated need: 1) Educational program developed that is targeted to meet the needs of K-12; 2) Develop a K-12 web-based presence on APPA's web page using the existing framework; and 3) Develop Membership Marketing information geared to K-12 to help integrate a K-12 presence at all levels of APPA - Chapter/State, Regional, and International. (See attached charge statement for further details.)

Justification: K-12 is a natural market for APPA since little support in the form of education, benchmarking and data collection, and networking exist for this community of education facilities professionals.

Benefits: The K-12 community certainly presents APPA with the potential of increased revenues through additional members and educational programs. It provides the opportunity for professional growth and appears to meet a need that can provide APPA with important information on the parallels with other constituencies such as small colleges and community colleges.

Membership Committee (Phil Cox, Chair)

Description: A strong membership base is vital to our association. Membership dues provide one-third of our annual income. Further, our members are the customers who take part in our educational offerings and who purchase our publications, i.e., they are the basis for almost all of our income. Therefore, we must not take our membership numbers for granted and assume their continuing strength. The Membership Committee meeting, held in conjunction with the APPA annual meeting in Cincinnati, was devoted, in large part to dealing with sustaining our current membership roles. Realizing that it is far easier to keep customers than to find new ones, the committee's first priority is to hold onto our members and not allow drops due to failure to pay annual dues.

Justification: APPA's retention rate is normally very high in comparison to association standards. However, this year we are faced with a possible drop rate that could be unusually high due to recent migration of our database to a new service provider. With the new database management, memberships will be dropped at the end of July, if unpaid, rather than in December as in past years. Thus, the Membership Committee's immediate focus has been to do everything possible between now and July 31 to prevent the loss of membership dues to failures to pay dues. The Membership Committee is proposing to hold a mid-year meeting to address the ramifications of the new membership cut-offs at the end of July and to formulate a campaign for expanded membership. Not only is it essential that we sustain our membership, but we must renew our efforts to bring in more members and expand our base of energy and knowledge. Our proposed agenda would be:

• Examine retention efforts of June-July;
• Formulate a membership growth campaign;
• Examine membership categories & dues structure;
• Draft a top-down/ bottom-up structure to address recruiting.

Work to be done before a mid-year meeting includes:

• Array retention statistics by region;
• Compile feedback from phone contacts by officers;
• Discuss a recruiting structure at region fall meetings;
• Collect feedback on dues billing at region fall meetings;
• Summarize statistics on membership trends.

Benefits:As stated above, we realize that it is far easier to keep customers than to find new ones and, therefore, that has become the first priority to ensure the health and vitality of the association.

MOTION (Christenson): To approve the BPRs as presented. Seconded (Reynolds): All in favor, therefore approved.

James Cole facilitated the remainder of the day's Board meeting. The entire focus was on revisiting APPA's Strategic Plan by brainstorming the future direction of APPA, the association, and the facilities management profession.

Joe Kish shared an excellent videotape produced by MAPPA for purposes of membership recruitment in their region and subsequently APPA.