Communications Strategy Group

Purpose:

APPA’s Communications Strategy group serves as the steward for the integrity, growth, and dissemination of the association’s collective body of knowledge.

The group focuses on leveraging web-based content, social media platforms, and other related informational materials and tools, for the advancement of APPA’s goal of cultivating community, enhancing networking, and delivering continuous learning opportunities.

Ultimately the group’s purpose is to assess both APPA’s and the regions’ various communication and marketing needs to ensure the membership is appropriately informed of programs, services, and engagement opportunities.

Charges:

• Prepare strategic and tactical actions
• Determine best communication outlets

Proposed Activities:

Layout strategies and tactical communication strategies and prepare actionable approaches.

Composition of members:

One volunteer per region*; and one staff member
*(One volunteer specifically designated by each of the six regions)

CAPPA: Jenny Cundiff, Oklahoma State Univerity
ERAPPA: William Gagnon, ABM
MAPPA: TBA
PCAPPA: Ayodele A. Akinola, Truckee Meadows Community College
RMA: Timm Lyons, Brigham Young University-Idaho
SRAPPA: Solomon Franklin, University of North Carolina at Charlotte

Staff Liaisons:

Steve Glazner, Director of Knowledge Management

Anita Dosik, Associate Director for Publications