Region & Chapter Update Guidelines

Structure & Length

• Headline: Short, engaging, and specific (e.g., “RMA Launches New Sustainability Initiative”).
• Opening Sentence: Summarize the key achievement or news in one sentence.
• Body: 150–300 words for InsideAPPA; up to 500 words for blog posts.
• Closing: Optional call-to-action (e.g., “Learn more at [link]”).

Content Focus

• Highlight member achievements, institutional milestones, or regional events.
• Include impact or relevance: Why does this matter to facilities professionals?
• Share success stories, innovations, or community engagement.
• Avoid purely administrative updates—make it reader-focused and inspiring.

Tone & Style

• Professional yet conversational—reflect APPA’s collaborative voice.
• Use active voice and positive framing.
• Avoid jargon; explain acronyms on first use.

Visuals

• Submit one high-quality image (JPEG/PNG, 1200px wide preferred).
• Include a short caption and photo credit.

Formatting

• Provide region/chapter name, date, and author/contact.
• Use plain text (no embedded links; include URLs in parentheses).
• Ensure spelling and grammar are correct.

Submission Frequency

• Monthly or quarterly updates.
• Send to publications@appa.org by the 15th of the month for next issue.

Optional Enhancements

• Include a quote from a member or leader for a personal touch.
• Share metrics or outcomes (e.g., attendance numbers, cost savings).
• Link to resources or recordings for deeper engagement.