Member Engagement Team

Purpose

The team will explore, analyze, and advise on differentiating initiatives that enhance APPA’s value proposition in the eyes of its members to gain and retain members within the education facilities community.

Charges

Utilizing volunteer ambassadors, APPA, and the region’s resources, the team will implement strategies to promote a greater understanding of APPA’s community, brand, and value proposition. Ensure APPA products and services are increasingly differentiating and valued by its members. Continuously work to recruit and re-engage new and current members.

Commitment and Expectations

• Team members meet once a month.
• Team members must collaborate with APPA’s Director of Publications to submit a “Membership Matters” column or article in Facilities Manager magazine.
• Team members promote community participation among their regions, regional boards, etc., brainstorm ways for members to participate, and offer feedback on initiatives.
• Team members coordinate within their region (and chapters) to ensure they are personally contacted during the membership renewal period and follow up with all members with outstanding membership balances.
• The incumbent team member will share previous reports, data, and access to prior membership information with their respective region and, ultimately, their replacement (when that time occurs).
• Team members also communicate closely with their regional board, regional director, regional president, and relevant chapters.