Advertise with APPA
Connect your brand with over 12,000 facilities professionals.
APPA: Leadership in Educational Facilities is the go-to resource for facilities professionals who want to stay current. Through our monthly newsletter, print magazine, and digital channels, APPA delivers broad industry coverage, rich content, and an easy reading experience, making it the trusted source for educational facility managers nationwide.
With over 12,000 facilities professionals and 1,000+ institutions in the APPA community, advertising with APPA puts your brand in front of the decision-makers who matter: facilities directors, operations leaders, and institutional administrators who are already seeking industry information. APPA is a direct line to the professionals who influence purchasing decisions at institutions across the country.
Don't just take our word for it
APPA publications outperform national benchmarks.
A monthly newsletter and a quarterly magazine, both consistently outperforming national benchmarks, reaching 13,000+ facilities professionals and 1,000+ institutions across two high-performing channels.
InsideAPPA is the monthly newsletter of APPA, with news and information on regional and international APPA events, programs, publications, and facilities management industry updates. With broad industry coverage, rich content, and an easy reading experience, it is the trusted source for educational facility managers nationwide.
Ads that perform
In recent issues, the leaderboard banner placement alone has achieved a 14% click rate, making it one of the top-performing links in the entire newsletter. With over 11,500 successful deliveries per issue and a 12.6% clicks-per-unique-open rate, InsideAPPA readers are highly engaged and actively clicking.
Placement opportunities
Leaderboard Banner
The first thing members see, your brand is front and center before any content competes for attention. This prime above-the-header real estate delivers maximum impressions and is consistently one of the highest-clicked spots in the newsletter.
Top Banner
Readers who've made it into the content are engaged and ready, and your brand meets them right in the flow. This mid-matter placement catches attention, driving strong click-through from members.
Top Featured Content
More than a banner, this image and text combo lets you tell a story. Sitting mid-newsletter with a headline, visual, and up to 200 characters of copy, it's the ideal spot to promote a product, service, or event in a format that feels native to the editorial content around it.
From $2,062.50 member · $2,750 non-member
Box Banner (x2)
A classic format that delivers. These side-by-side placements in the back-matter are a proven performer for brand recall, giving you bold visual presence as readers finish the newsletter and are primed to take action.
Bottom Featured Content
The last impression is a lasting one. Members who read all the way to the end are your most engaged audience, and this image-and-text placement gives them one final, compelling reason to click through to your brand.
From $1,687.50 member · $2,250 non-member
Introductory rates
Price per placement. Business partner discounts are applied at checkout.
| Placement | Display size (px) | Non-Member | Platinum | Gold | Silver | Bronze |
|---|---|---|---|---|---|---|
| Leaderboard Banner | 600 x 90px | $3,500 | $2,625 | $2,800 | $2,975 | $3,150 |
| Top Banner | 600 x 90px | $3,250 | $2,437.50 | $2,600 | $2,762.50 | $2,925 |
| Top Featured Content | 150 x 125px | $2,750 | $2,062.50 | $2,200 | $2,337.50 | $2,475 |
| Box Banner | 300 x 250px | $2,500 | $1,875 | $2,000 | $2,125 | $2,250 |
| Bottom Featured Content | 150 x 125px | $2,250 | $1,687.50 | $1,800 | $1,912.50 | $2,025 |
Submission guidelines and terms
- Accepted formats: high-resolution (minimum 300 dpi) PDF, JPG, PNG, TIF or GIF files, prepared in CMYK. Images must be included in a separate folder and not embedded in Word documents.
- GIF banner specs: keep max file size at 1 MB or under, match dimensions to the placement size, and keep the loop to 2 to 3 seconds.
- Destination URL: submit the link you would like attached to your image, along with any ad text if applicable.
- How to submit: by email or through a file-sharing service such as Dropbox to marketing@appa.org.
- Payment terms: all ads are payable before the publication date of each newsletter, which is published the first Thursday of each month. Positions are reserved on a first-come, first-served basis, so prompt payment and submission are recommended to hold your spot.
Facilities Manager is the flagship publication of APPA and the go-to resource for facilities professionals who want to go deeper. Unlike a newsletter, a magazine is lingered over, with readers spending meaningful time with each issue. With in-depth features, industry research, expert perspectives, and practical guidance, it is the trusted print and digital magazine for educational facility managers nationwide.
| Placement | Size / bleed | Non-Member | Platinum | Gold | Silver | Bronze |
|---|---|---|---|---|---|---|
| Full Page Spread | 17" x 11" · bleed 17.25" x 11.25" | $10,000 | $7,500 | $8,000 | $8,500 | $9,000 |
| Full Page | 8.5" x 11" · bleed 8.75" x 11.25" | $5,000 | $3,750 | $4,000 | $4,250 | $4,500 |
| Half Page | 8" x 4" · bleed 8.25" x 4.25" | $3,500 | $2,625 | $2,800 | $2,975 | $3,150 |
| Quarter Page | 4" x 4" · bleed 4.25" x 4.25" | $2,000 | $1,500 | $1,600 | $1,700 | $1,800 |
| Eighth Page | 2" x 4" · bleed 2.25" x 4.25" | $1,500 | $1,125 | $1,200 | $1,275 | $1,350 |
Submission guidelines and terms
- Materials due: all advertising materials and payment must be received no later than one month prior to publication. Facilities Manager is published four times a year on the second Monday of January, April, July, and October. For specific deadline dates, see our editorial guidelines page.
- Accepted formats: high-resolution (minimum 300 dpi) PDF, JPG, or TIF files only, prepared in CMYK. Images must be provided in a separate folder and should not be embedded in Word documents.
- How to submit: by email or through a file-sharing service such as Dropbox to marketing@appa.org.
Readership and impact: 4,600+ impressions and 3,100+ reads per issue, with an average read time of more than 8.5 minutes. Industry research puts average magazine ad recall at 62% among readers, more than double that of television, and 82% of consumers say they trust magazine ads more than any other form of advertising. Full page spread readers spend an average of 20 or more minutes per issue.
Put your brand in front of APPA members across the web. Ad retargeting is one of the most effective forms of digital advertising, offering you the opportunity to strategically serve highly relevant ads to the right audience at the right time. By using simple JavaScript code to identify visitors to the APPA website, your ads follow them wherever they go online, increasing brand awareness and driving engagement. We partner with Feathr, a digital advertising platform designed for associations and event marketers, and you can access your partner portal to see campaign results as they happen, including impressions, clicks, and the geographic locations of ads served.
Proven campaign results
Flexible ad formats to fit your brand
Leaderboard
Prime real estate at the top of the page, this banner is the first thing APPA members see, putting your brand front and center before they read a single word.
0.11% CTR · 68,600+ views · 75+ clicks
Tall Skyscraper
A towering presence that stays in view as members scroll, giving your brand maximum dwell time and repeated impressions throughout their entire visit.
0.22% CTR · 10,800+ views · 25+ clicks
Medium Rectangle
The gold standard of digital advertising, this large-format unit delivers billboard-level impact with room for bold visuals, messaging, and a compelling call to action.
0.10% CTR · 134,000+ views · 130+ clicks
Filmstrip
The most versatile and widely recognized ad unit on the web, seamlessly embedded in content where members are already engaged and most likely to click.
0.71% CTR · 19,000+ views · 145+ clicks
How ad retargeting works
Members engage with APPA
When members visit appa.org, they become part of an audience that helps connect them with relevant industry partners and resources.
Your ad reaches them
As they browse other websites, your creative is served to them automatically, keeping your brand visible within their professional world.
You get live reporting
Your real-time partner portal shows impressions, clicks, and conversions so you can track performance at any time.
Choose your package
Your impression package determines how many times your ads are served to APPA members as they browse the web. Once impressions are used, your campaign concludes, so choose the package that best matches your visibility goals. Packages start at 25,000 impressions and are purchased by total impressions delivered across your selected ad formats.
Business partner discounts will be applied at checkout.
Who you're reaching
Submission guidelines
Submitted graphics will be reviewed and uploaded within 21 business days of receipt. Ads must match your selected pixel dimensions exactly, with a maximum file size of 150kB in .jpg, .png, or .gif format; animated .gifs must not exceed 15 seconds. A destination URL must be included at submission. Submit materials via email to marketing@appa.org.
CTR = click-through rate. The industry average for display ads is 0.10%. APPA's targeted audience outperforms that across all formats. Metrics are based on recent APPA campaigns. As our audience grows, so does your reach.
APPA hosts free webinars on facilities management best practices, industry trends, and emerging research, drawing hundreds of professionals per session. Each webinar offers professional development hours (PDH) and continuing education credits, making them a must-attend for credentialed members. By sponsoring an APPA webinar, your brand is front and center with this highly engaged audience.
How it works
- Before: decide on a title, description, presenters, and preferred dates, then purchase your sponsorship and submit your topic and speaker details. APPA posts your event, collects registrations, schedules a practice session, and promotes the webinar across email, social media, and the website.
- During: APPA facilitates the session, covering housekeeping, introductions, technology, and audience questions. We recommend bringing an additional team member to answer questions live in the chat.
- After: within a few days you receive a full registration and attendance report with contact information, a Q&A report, poll results, and a downloadable recording. Your webinar is also made available to APPA members for on-demand viewing.
Pricing is based on your business partner membership tier, with exclusive discounts automatically applied at checkout. Placements are available weekly, with most webinars held on Tuesdays and Thursdays. Email webinars@appa.org with your name, company, proposed topic, and the dates you are considering.
APPA's Business Partner Spotlight program puts your brand in front of educational facilities professionals across our most engaged channels. Each spotlight is created by the APPA team, goes live with your approval, and delivers lasting visibility well beyond your feature date.
Spotlight channels
InsideAPPA Newsletter
The first thing members see, your brand is front and center before any content competes for attention. This prime above-the-header real estate delivers maximum impressions and is consistently one of the highest-clicked spots in the newsletter. Your spotlight reaches all InsideAPPA subscribers in the first third of the newsletter.
On LinkedIn your spotlight reaches the highest number of members of any social media platform. APPA - Leadership in Educational Facilities has over 4,000 followers with strong daily engagement and broad reach across the APPA and educational facilities community. Your company is tagged and your website linked, and the posting is meant to be shared and reposted for maximum visibility.
On Instagram, your spotlight lives permanently in our Business Partner Spotlight Highlights, visible to every profile visitor long after your feature date. @appa_facilities is a great way to show your company in action through video and engaging photos. Your Instagram post and story go live the same week as your newsletter feature.
What to include
- Spotlight headerCreated by APPA. No submission needed; the Business Partner Spotlight banner appears automatically on every feature.
- Company name and taglineYour official company name as you want it to appear, along with a short tagline or one-line description of what your company does.
- PhotoA high-resolution image that represents your brand. Submit as a .jpg or .png, minimum 1080px wide recommended.
- LogoYour company logo in a high-resolution format. A transparent background .png is preferred so our team can place it cleanly in the layout.
- HeadlineA short, punchy headline that draws members in — the first thing they will read after seeing your photo. Keep it to one line if possible.
- Company descriptionA brief write-up of your company and the products or services you want APPA members to know about. Two to four sentences works best: clear, specific, and member-focused.
- Discount code (optional)An exclusive discount code or special offer for APPA members is a great way to drive immediate engagement and track conversions from your spotlight.
- Call to action and destination URLA short call to action along with the URL you want members directed to. This link is required at submission so our team can configure it before go-live.
How it works
Submit your materials
Share a brief company description, the products or services you want members to know about, your logo, and any brand assets you'd like included. A discount code and call to action are welcome too.
APPA creates your graphic
Our team designs your spotlight for your review and approval before anything goes live. Once approved, we confirm your feature month and coordinate your placement across all channels.
Go live
Your spotlight reaches all InsideAPPA subscribers in the first third of the newsletter, while your LinkedIn and Instagram posts go live the same week, and all live on as evergreen resources.
Pricing
Spotlight packages are priced by business partner tier and limited to one feature per channel per year, ensuring every partner has equal access to the audience.
Submission guidelines
Submitted materials will be reviewed and a proof delivered within 7 to 14 business days of receipt. All images and logos must be high resolution in .jpg or .png format. A destination URL must be included at submission so we can configure your links before go-live. Submit materials via email to marketing@appa.org.
Every placement, specification, rate, and performance figure in one document.
National average benchmarks sourced from MailerLite 2025 Email Marketing Benchmarks 2026. Magazine trust and recall statistics sourced from industry research. APPA performance metrics reflect recent issue and campaign data.
Get in front of facilities leaders.
For questions about APPA's advertising opportunities, contact APPA's Marketing Team at marketing@appa.org.