APPA Strategic Priorities

Make a decision about the building

APPA sold its headquarters building in Alexandria, Virginia, and now operates fully remote.

• Sale closed July 31, 2025
• Proceeds invested in reserves under APPA's financial policies
• No debt
• Fully remote operations

Transform systems and technology, including FPI

Replacing APPA's legacy systems with modern platforms members use every day.

• New website and member system, live September 2025
• Second phase of website updates, fall 2026
• New email marketing platform
• Online learning platform, live December 2025
• Remote proctoring for the CEFP exam
• Event app, plus an online system for calls for papers, awards, and judging
• New Career Center
• New bookstore with Amazon and e-book options
• Online forms for program and volunteer requests
• Online community replacing the listserv, live October 2026
• New FPI platform, live for data collection, November 2026

• FPI dashboards and visualizations, built as member survey responses come in

• AI Knowledge Center for quick access to APPA knowledge
• More integrations and automation
• Career Center resume bank and employer tools

Establish an effective marketing program

Telling APPA's story clearly and consistently, to members and beyond.

• A full rebrand: logo, colors, and the member journey
• LinkedIn following up 67%, to about 4,500
• Social media reach up 52% and engagement up 64% over the past year (October 2025 to September 2026)
• Email click rate of 4.6% in Q3 2026, against 2.6% a year earlier
• Facilities Manager redesigned around member stories; readers spent 14 to 15 minutes per issue in Spring and Summer 2026, against 9 to 10 before
• InsideAPPA newsletter redesigned, October 2026
• One marketing calendar across email and social media
• Advertising for Business Partners, now selling every month
• Email marketing tools for regions and chapters

• Video spotlights of members and institutions
• Separate strategies for Instagram and X

• Campaigns that show the ongoing value of APPA membership

Revisit the bylaws to modernize

Clearer, modern governance for members and the Board.

• Bylaws fully rewritten and approved in February 2026
• 23 policies and charters adopted
• New elected Board seats, Treasurer-Elect and Business Partner Director, seated July 2026
• Regional Directors now elected by the members of each region
• CEFP Commission formed under the APPA Board, replacing the separate CEFP board, and active since August 31, 2026

• Developing the remaining policies

• Remaining policies adopted

Modernize professional development

Consistent, current programs that fit members' time and travel budgets.

• Institute for Facilities Management redesigned as a three-day program
• Curriculum-based Institute for Facilities Management first delivered at APPA U St. Louis, September 2026
• Supervisor's Toolkit moved to three days
• Invest in Success training for frontline staff
• CEFP self-paced study and remote testing
• CEFP exam training, in person and virtual
• T3 revived, with deep dives on AI and the workforce
• New program: AI in Facilities 101
• Self-paced Custodial Guidelines Training, live in English

• Institute for Facilities Management revised from St. Louis feedback for APPA U New Orleans, February 2027
• Spanish edition of Custodial Guidelines Training
• Early work on grounds training
• Supervisor's Toolkit standardization, targeted for the first half of 2027
• AI in Facilities 101 running again in November 2026

• Review of every Leadership Academy track in 2027, for 2028
• Institute for Facilities Management offered beyond APPA U, from January 2028
• AI in Facilities 201

Align APPA, regions, and chapters

One APPA: shared services and a standing voice for every region and chapter.

• APPA Support Services opened in November 2025: free technology and event tools, plus paid event management
• 24 of 41 regions and chapters use at least one APPA service
• Delivered event management services for CAPPA and SRAPPA regional conferences
• 25% off APPA programs for every region and chapter board member
• First APPA Leadership Exchange (ALE), July 2026, with 18 of 41 regions and chapters represented
• ALE made a permanent committee of the APPA Board, September 2026
• Quarterly ALE meetings, starting November 3, 2026
• New APPA staff for events, technology, and governance support, 2026

• ALE Committee forming, with members selected in December 2026
• 2027 bookings: full event services for CAPPA and NNEAPPA, and all six regional conferences on APPA's event platform

• ALE recommendations to the APPA Board, May 2027
• ALE 2027 in Salt Lake City, July 2027
• ERAPPA signed for APPA event services in 2028

Develop targeted K-12 content

Making APPA's content and programs work for K-12 independent schools.

• Presented at the Association of Business Officers of Preparatory Schools (ABOPS), by invitation
• Half-day workshop and exhibit at the National Business Officers Association (NBOA) 2026 meeting
• Presented at the New York State Association of Independent Schools (NYSAIS)
• Article in NBOA's magazine

• New and updated content written for every sector

• K-12 webinars
• A K-12-friendly FPI