Social Media Spotlights

Thank you for being a business partner of APPA. To increase visibility among our members and add value to our partnership, we offer the following co-marketing opportunities. Please explore the options below and email Audrey Sorensen at asorensen@appa.org to discuss next steps.

About APPA

APPA is the premier professional organization serving the educational facilities community. We empower our members to drive student success through innovative learning environments. Our vibrant network, career advancement opportunities, and business development ecosystem foster the collaboration and innovation necessary to transform the future of educational facilities.

Our Goal

The goal of our digital co-marketing program is to highlight your brand on one of two of our most popular platforms viewed by APPA members and followers. When you’re featured in our Business Partner Spotlight, you will increase brand recognition and awareness across our membership.

Inside APPA Newsletter Feature

Inside APPA is a monthly e-newsletter with news and information on regional and international APPA events, programs, publications, and facilities management industry updates. It also serves as a year-round resource for educational facilities professionals looking to stay up to date with the latest information within the profession. The newsletter includes rich content, career opportunities, and more, making it a prime and trustworthy resource for education facility managers around the world.

Business partners featured in InsideAPPA are highlighted in the Business Partner Spotlight section of the newsletter, which reaches 16,000 members. Participation requires sharing a brief write-up of your company and the services or products you’d like members to know about. If interested, you may also include a discount code for readers and a call to action to encourage further engagement. The APPA team will create the ad for your review and share a timeline for the month your feature will run. The Business Partner Spotlight appears at the top of the newsletter, immediately following the monthly letter from the APPA team.

APPA Instagram Story Feature

APPA’s Instagram account, @appa_facilities, is a rapidly growing channel that currently reaches 370 members and followers and has seen a 10 percent audience increase over the past four months. This platform is a great way to show your company in action through video and engaging photos.

Business partners featured on Instagram Stories are highlighted as part of the Business Partner Spotlight series. Participation requires sharing appropriate corporate images or videos and branding, along with any relevant links to include in the story that direct followers back to your website or promotional page. The APPA team will create the Instagram Story graphic for your review and provide the date your feature will be published. The Instagram Story will live beyond the typical 24-hour window and will be saved to APPA’s Highlights page for extended visibility. APPA will also share performance metrics, including how many views the story received on the day it was posted, the week it was posted, and one month later.